Readers don’t have the time to be thinking deeply about the typography of your business emails. The right font should match your brand image, but shouldn’t draw a lot of attention to itself. After all, you don’t want to draw attention away from your CTAs or other important buttons. The best email fonts are ones that are neutral and blend in harmoniously with the other aspects of your content. Considering the spacing between the letters is important too.Īs well, it’s typically a good idea to stay away from cursive and italicized fonts, as they can be particularly hard to read on mobile devices. Try staying away from overly ornate email fonts, as they can be more difficult to read and can sometimes lead to display issues with certain email clients. 🤦♀️įor this reason, legibility and readability are main considerations to make when choosing an email font. So if the typeface you choose for your email is too hard to read, it’s likely that your audience won’t make an effort to read your email. Your subscribers’ inboxes are likely flooded with email marketing content. Your font should be suitable for scanning and skimming on screens of all sizes (desktop, mobile devices, and tablets). If your brand image is more playful and friendly, then experimenting with more custom fonts may be a good choice.
WHAT IS BEST MICROSOFT SANS SERIF FONT PROFESSIONAL
Sticking to just a few fonts or even a single one for business emails helps keep your brand’s communications familiar and professional in the eyes of subscribers and customers.įor example, if your tone is formal and serious then you should avoid novelty fonts. (Albeit more subtly than the email copy itself). You may be thinking, “It’s just a font… What’s the big deal?” Font choice is so important to brand image because fonts convey meaning too. You want to choose a font that accurately reflects your brand voice, aesthetic, and the professionalism of your business. Typography is an important aspect of your brand image and the impression you give your contacts. 🚀 Elements to Consider When Choosing the Best Email Font Your company’s branding
WHAT IS BEST MICROSOFT SANS SERIF FONT HOW TO
As well, we’ll give you our recommendations on how to choose one that does justice to your brand image and drives home your message. In this guide, we’ll explain the different font families and font styles out there. With such a wide selection of fonts out there, choosing the best email font may seem overwhelming at times. It’s a powerful tool when it comes to capturing and holding the reader’s attention. Typography plays a key role in the look and feel of your email. The last thing you want is to spend hours crafting your email copy only for it to be unreadable or give a poor impression of your brand. In email marketing, choosing the right font isn’t difficult, but it does require some careful consideration.🤔 But what about your email font ? Have you ever wondered, “What’s the best font for email?” You likely spend time and effort on your email design.
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